Multi-talented creative manager with 17 years of experience in art direction and product management. Highly skilled in the areas of digital illustration, graphic design, photography, and multimedia production. Excellent collaborative and interpersonal skills. Dynamic team leader skilled in artist relations and contract negotiations with a strong eye for emerging trends. Passionate and innovative, accustomed to working in deadline driven environments and meeting budget requirements. Proven content director who can translate artistic vision into reality.
Corporation Name: Xapsis Integrated Marketing
Title: Creative Director
Creative Director for growing design department within Xapsis Integrated Marketing.
Emphasis on interactive(mobile and web) and print advertising mediums, social networking, new product launch & branding, and innovative marketing techniques.
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Corporation Name: MultiAd, Inc.
Title: Content Manager
Term of Employment: Sept. 2009 - March 2010
Developed sound content strategies and content auditing for MultiAd's products and services. Responsibilities also included new product development as it related to content, website development & product planning.
Details:
- Implemented and art directed in-house photographers for studio photo shoots.
- Created "Green" content for MultiAd image library.
- Worked with 3rd party contributors to add variety to AdBuilder product through partnerships and collaborations.
- Implemented "1-minute workshops" to demonstrate how to utilize AdBuilder imagery.
- Added new contributors (artists/photographers) to AdBuilder subscription art service, adding fresh, visually appealing art styles to the content library.
Corporation Name: Jupiterimages Corporation, a Getty Images com.
Term of Employment: August 1992- April 2009
Title: Content Director, User Generated Content Team
Term in Position: 2001-2009Creative lead for illustration with a focus on content development across multiple industries: editorial, advertising, education, and consumer. Manage content strategy and contributor relations for Liquidlibrary, Print Media Service, and Clipart.com subscription products.
Career Highlights:
• Established a more streamlined workflow and cost savings of 20% over the previous year illustration acquisition costs without any delay to monthly timelines.
• Consistently reduced image acquisition costs over the past 3 years by producing in-house illustration at zero additional cost.
• Led a creative team in the development, planning, and execution of studio and location photo shoots which reduced content acquisition costs and accelerated time to market.
• Introduced monthly production quotas of targeted and saleable content to Clipart.com which improved the product in an increasingly competitive market.
• Modified product workflow to align with internal business objectives through leveraging the technology of our DAMs which allowed for better tracking and asset management.
• Produced over 400 new clipart images at no extra cost to the corporation.
• Exceeded production objectives for Liquidlibrary by over 3000 images at no cost through repurposing of original illustrations from the Dynamic Graphics archives.
• Trained marketing teams on new workflow processes and provided on-site support which led to increased efficiencies in the department.
• Assisted other areas of subscriptions through thought leadership, or providing custom creative solutions for internal needs or to 3rd party licensing partners.
Title: Product Manager, Print Media Service
Term in Position:1999-2001
Conceptualized and developed content strategy and sound business planning principles for Print Media Retail Art Service.
Career Highlights:
• Led monthly planning meetings and distilled ideas into assignments for contributors / artists to produce.
• Co-managed ImageBlitz online single-image download service. ImageBlitz was catalyst from which all future Dynamic Graphics brand product sites evolved.
• Introduced full color stock photos on a monthly basis to meet growing photo demands of customers.
• Successfully implemented annual business plan for Print Media Subscription Art Service, establishing clear and accountable goals that were exceeded during the calendar year.
• Created and introduced web-ready elements; web icons, digital wallpapers, and full color imagery to meet the growing needs of our online subscribers.
Title:Multimedia Specialist II, New Media Studio
Term in Position: 1997-1999
Developed interactive instructional and educational material for a variety of clients and internal promotions.
Career Highlights:
• Assisted with the visual direction, design, development, and production of the Hult Health Education "Body Connections" and "HIV/AIDS" interactive CD ROM program.
• Created tutorials and labs that were easy to understand and clearly communicated in entertaining and creative ways to subscribers.
• Concepted, designed interface, and produced narrated tutorials on a variety of topics for Flux interactive CD.
• Instrumental in concepting and producing three Multimedia FX Series CD products: TerraFormz, Eye Scream, and NoiseMakers.
Title: Designer ll, Marketing Communications
Term in Position: 1996-1997
Career Highlights:
Designed and created product promotions, flyers, catalogs, envelopes, cards, and various other devices to promote Dynamic Graphics brands and products. While in this position, remained active with the Multimedia Department, participating in various projects.
Title:Multimedia Specialist I, Multimedia Department
Term in Position: 1995-1996
Career Highlights:
Developed and produced interactive tutorials and presentations for CD-based tutorial magazine "Idea Source." Digital magazine contained interactive tutorials which demonstrated helpful tips and techniques for using Dynamic Graphics images.
• Helped transform Idea Source into a successful digital magazine by becoming involved in every aspect of production, from Lingo programming to narration to interface design.
Title: Electronic Illustrator, Computer Graphics Division
Term in Position: 1992-1995
Created accurate and precise conversions of all artwork to electronic format.
Career Highlights:
• Established techniques for transitioning 2 color artwork to 4 color CMYK files.
• Contributed to the success of the organization by assisting in the direction, coordination, and production of electronic artwork to insure production schedules deadlines were met.
Title: Freelance illustrator
Term in Position: 1994-present
High capacity freelance artist with extensive experience working in vector and raster formats.
Institution: Illinois State University
Begin Date: 1990
End Date: 1992
Degree: Bachelor of Science
Field of Study: Visual Communication
Location: Normal, IL
Institution: Illinois Central College
Begin Date: 1987
End Date: 1990
Degree: Associates
Field of Study: Graphic Design
Location: East Peoria, IL
Boy Scouts of America: Wood Badge C-20-08
Advanced leadership training course within the Boy Scouts of America Training Continuum. The course is designed to help adult volunteers become the best leader they can at home, at work, at church, in their community, and in Scouting.
Lightwave 3D Software Training
5 days of training on high-end 3D rendering software and it's capabilities.
Dynamic Graphics: Design for Multimedia
3 day workshop exploring visual communication and advanced multimedia.
Dynamic Graphics: Multimedia II
3 day workshop for multimedia techniques.
Dynamic Graphics: 3D design
3 day workshop for 3D modeling.
Dynamic Graphics: Advanced Photoshop
3 day workshop for illustration and design.
Product management, SWOT analysis, SMART project management, digital illustration and design, presentation design and software, highly proficient with Mac / PC software and applications, scanning software, digital asset management workflow, art direction, interactive design and story-boarding, vendor relations, DAMs workflow, marketing and promotional design, photography, and content mapping.
Active adult volunteer leader with the Boy Scouts of America / W.D. Boyce Council who enjoys working with the youth in our community and watching them grow into young adults through the ideals of scouting.
